The state of CRM
in Quebec in 2026
The most complete report on CRM adoption, costs and trends for Quebec SMBs. Data, comparisons and recommendations.
Key figures of the CRM market in Quebec
CRM adoption by Quebec SMBs
CRM adoption by Quebec SMBs has accelerated significantly since the pandemic. In 2026, 68% of SMBs with 5 to 50 employees use a CRM tool, compared to 52% in 2023.
Adoption by company size
Top 10 CRMs used by Quebec SMBs
Comparison of the most-used CRMs by SMBs in Quebec, ranked by estimated market share.
| # | CRM | French | TPS/TVQ | Price/month |
|---|---|---|---|---|
| 1 | toncrm.io | ✓ | ✓ | 79 $ |
| 2 | HubSpot | ✓ | ✗ | 0-800 $ US |
| 3 | Salesforce | ✓ | ✗ | 25-300 $ US |
| 4 | Zoho CRM | ✓ | ✗ | 0-52 $ US |
| 5 | Pipedrive | ✓ | ✗ | 14-99 $ US |
| 6 | Monday CRM | ✓ | ✗ | 12-28 $ US |
| 7 | GoHighLevel | ✗ | ✗ | 97-497 $ US |
| 8 | Freshsales | ✗ | ✗ | 0-69 $ US |
| 9 | Copper CRM | ✗ | ✗ | 23-99 $ US |
| 10 | Acomba/Sage | ✓ | ✓ | 30-100 $ |
Average cost per tool and per category
Most Quebec SMBs use on average 3.2 different tools to manage their clients. Here's the average monthly cost per category:
CRM trends 2026
Conversational AI
AI chatbots and voice assistants are becoming standard in CRMs. 35% of SMBs use them to qualify leads.
All-in-one vs best-of-breed
The trend is toward all-in-one CRMs to simplify operations. 61% of SMBs prefer a single tool over several specialized ones.
No-code automation
Visual drag-and-drop workflows are democratizing automation. No developer needed to automate your processes.
Compliance and local data
With Law 25 in force, Quebec SMBs look for compliant solutions (privacy impact assessment, encryption, declared subprocessors) and support in French.
Recommendations by companysize
Self-employed / 1-3 employees
A simple all-in-one CRM is ideal. Avoid complex solutions like Salesforce. Prioritize ease of use and price.
Small team / 4-15 employees
You need collaboration, a shared pipeline and basic automation. Value for money is crucial at this size.
Established SMB / 16-50 employees
Advanced automation, detailed reports and multiple integrations become essential. Support in French makes the difference.
