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FIG 0.0 · FREE TOOL
Customer lifetime value (LTV)
Calculate how much each client brings you over the whole length of your relationship. Essential for planning your marketing spend.
What you bill a client on average per month.
How many months a client stays on average.
Your margin after direct delivery costs.
Optional. Lets you calculate the LTV/CAC ratio.
Gross LTV
12 000 $
LTV after margin
7 200 $
Cumulative revenue per client over time
Month 1500 $
Month 31 500 $
Month 63 000 $
Month 126 000 $
Month 189 000 $
Month 2412 000 $
Benchmark
- 3:1 and up — Excellent. You have room to invest in acquisition.
- 1.5:1 to 3:1 — Fair, but improve your retention or lower your CAC.
- Under 1.5:1 — Careful. Your clients aren't paying back their acquisition cost.
