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15 min readIntermediate

5 CRM workflows that save 10h/week

Stop doing by hand what your CRM can do on its own. Here are the 5 most profitable automations for Quebec small businesses, with the exact steps to set them up.

FIG 0.0 · INTRO

Why these 5 workflows?

We analyzed the habits of hundreds of entrepreneurs to pinpoint the repetitive tasks that eat up the most time. These 5 workflows cover 80% of the mechanical work tied to managing clients.

Each workflow is standalone — you can turn on just one or all 5. Total setup time: about 30 minutes.

FIG 0.1 · ONBOARDING

Workflow 1 — New client onboarding

As soon as an invoice is paid or a contract is signed, your new client automatically gets everything they need to get started. No more manual emails and forgotten documents.

Automatic onboarding

2h saved/wk
Trigger: Invoice marked 'paid' OR contract signed
1Welcome email with access to the client portal
2Send the info questionnaire (toncrm.io form)
3Create a project/file in the 'Active clients' pipeline
4Day+3 reminder if the questionnaire isn't filled out
5Internal notification to the team: 'New client!'
TipInclude a link to a 2-minute welcome video in your onboarding email. It humanizes the relationship and cuts support questions by 40%.
FIG 0.2 · FOLLOW-UP

Workflow 2 — Follow-up on an unanswered quote

You send a quote and... radio silence. Instead of checking manually every day, let your CRM handle the follow-ups for you.

Quote follow-up

3h saved/wk
Trigger: Quote sent and no reply after 48h
1Day+2: Email 'Did you get a chance to look at our proposal?'
2Day+5: Friendly SMS 'Any questions about our quote?'
3Day+10: Email with a similar client testimonial
4Day+15: Final follow-up offering a phone call
5Day+30: Mark as 'Lost' if no reply
All these workflows are included in toncrm.ioTry it free
FIG 0.3 · REMINDER

Workflow 3 — Appointment reminder

No-shows are costly. A simple SMS reminder cuts absences by 40 to 60%. Automate it so you never have to think about it again.

Automatic reminder

1h30 saved/wk
Trigger: Appointment scheduled in the calendar
1Day-1: Reminder email with details + address/Zoom link
22h before: SMS 'Reminder: your appointment is in 2 hours'
3After the appointment: follow-up email + link to rate the experience
FIG 0.4 · REACTIVATION

Workflow 4 — Reactivating a dormant client

A client who hasn't bought in 90 days isn't necessarily lost. A well-targeted reactivation campaign can win back 10 to 15% of dormant clients.

Dormant reactivation

2h saved/wk
Trigger: No transaction in 90 days
1Personalized email: 'It's been a while, how are you?'
2Day+5: Exclusive loyal-client offer (discount or bonus)
3Day+12: Email with what's new since their last visit
4If they engage: move to the 'Hot opportunity' pipeline
All these workflows are included in toncrm.ioTry it free
FIG 0.5 · GOOGLE REVIEWS

Workflow 5 — Google review collection

Google reviews are the make-or-break of local SEO. But nobody thinks to ask for a review after a good experience. Automate it.

Automatic review request

1h30 saved/wk
Trigger: Project marked 'Complete' OR 14 days after invoicing
1Email: 'Thanks! Was your experience a good one?'
2If positive: direct link to the Google My Business page
3If negative: internal notification for human follow-up
4Day+7: Friendly reminder if no review left
TipTiming is crucial: ask for the review while the client is still happy (24-48h after delivery). Waiting 2 weeks drops your response rate by 60%.
FIG 0.6 · RECAP

Recap — 10h saved per week

Client onboarding2h/wk
Quote follow-up3h/wk
Appointment reminder1h30/wk
Dormant reactivation2h/wk
Google review collection1h30/wk
Total10h/week
FIG 0.7 · TRIAL

Turn on these workflows in a few clicks

toncrm.io includes a visual workflow editor. Drag and drop your actions, set your triggers and you're off.

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