From the ad click to signed revenue. The loop closes.
The UTM is captured on the first visit (30-day cookie), persisted at submit, then attribution applies per contact journey, not globally. No tag manager to set up.
UTM captured on the first visit, not the last click.
Source, medium, campaign, content, term — captured on the first visit in a 30-day cookie, persisted at submit time. The visitor can come back 10 times before submitting, attribution stays first-visit — not naively last-click.
5 attribution models. 1 click. Revenue redistributes.
First touch, last touch, linear, time decay (7-day half-life) and position-based (40/20/40). Switch the model and watch your revenue shift between channels. The weights always sum to 1.0.
Your real ROAS: revenue, not the click.
Ad spend from Google, Meta and LinkedIn is imported automatically, compared to attributed revenue. You get a ROI per channel with a color badge: green if it pays, red if it bleeds.
Google Ads knows when you sign. Not just when someone clicks.
When a deal turns won, an offline conversion goes out automatically to Google Ads (gclid + amount). The algorithm re-optimizes on your real revenue. Zero tag manager.
A campaign spikes or dies? SMS.
Every day, a channel that spikes or collapses (std dev ≥ 2 or ×2 your 7-day baseline) triggers an SMS alert. You react in 24 h, not at month-end when the budget is already burned.
Attribution compliant with Law 25, by default.
No browser fingerprint, no third-party cookie. The IP and User-Agent are SHA-256 hashed before being stored. Cross-device matching stays off by default, behind an opt-in flag. Compliant with Law 25 + PIPEDA.
Ask Oracle which channel pays you the most.
3 ROI tools: « which channel pays me the most? », « compare my sources », « what's this lead worth by its source? ». Oracle pulls the top performer, the losing channel, and a rec — reinvest or pause.
Funnel, cohorts, LTV, journey — the real story of your acquisition.
Orphan touchpoints are retroactively linked to the contact.
A visitor comes back and submits: you recover their whole journey.
The anonymous visitor has a first-party token. When they finally submit the form, their orphan touchpoints are retroactively linked to the identified contact. Nothing from their acquisition history is lost.
Nobody can fake the source of a lead.
Every change to a lead's source is tracked in an immutable log: the old value, the new one, who changed it and when. Impossible to rewrite history to inflate a channel.
Everything about attribution.
Finally know where your revenue comes from.
14 days free, no card. Or book a demo and we'll wire up your UTMs, your spend and your Google Ads loop.
We'll wire up your attribution for your trade in a 45-sec demo.
