In a sales pipeline, there are deals that move forward and deals that die. The problem is that the deals that die rarely do it in a dramatic way. They fade out gradually — the client who replies slower and slower, the proposal that goes unanswered, the follow-up that slips down your priority list. And one day you look at your pipeline and realize that half the deals you were counting on in your projections aren't actually active anymore.
Oracle spots these at-risk deals before they die completely — and gives you time to act.
The signals Oracle watches
Oracle's pipeline analysis is based on patterns that, historically, come right before a deal is lost. Here are the main signals it monitors in real time.
Signal 1 — Stage stagnation: A deal that stays at the same pipeline stage for too long compared to the norm in your industry. If your deals typically move from 'Proposal sent' to 'Negotiation' in 7 days, a deal that's been at 'Proposal sent' for 18 days gets flagged automatically.
Signal 2 — A drop in client engagement: Oracle analyzes interactions — emails opened or not, links clicked, replies to texts, client portal visits. When a client who used to be very responsive goes quiet, that's a warning sign. Most of the time, it means they're shopping around with a competitor or dealing with an internal issue they haven't mentioned.
Signal 3 — Deviations from your normal sales cycle: Every entrepreneur has a characteristic sales cycle. Oracle learns that cycle by analyzing your past deals. When a deal drifts significantly from that cycle, it flags it.
Signal 4 — Unanswered contact attempts: Two contact attempts in a row with no reply. That's a clear signal that something has shifted in the client's frame of mind.
Signal 5 — A change in the contact's information: If Oracle detects (through conversations) that the point of contact has changed, that the project is 'on hold', or that the budget has been revised, it adjusts the risk score right away.
The risk score: how it's calculated
Every deal in your pipeline has a risk score from 0 to 100, calculated by Oracle in real time. That score factors in all the signals above, with different weights depending on your industry and the history of your deals.
A deal with a score of 0-30 is healthy. 31-60 deserves preventive attention. 61-80 is high-risk and calls for quick action. 81-100 is in critical danger — without immediate intervention, the odds of closing the deal in the next 7 days are under 20%.
What Oracle recommends you do
Spotting an at-risk deal is good. Knowing what to do about it is better. Oracle doesn't just flag things — it suggests specific actions based on the type of risk it identifies.
For a deal that's stalled because of client silence: Oracle suggests a re-engagement email with added value (a relevant article, a similar case study, a time-limited special offer). It can even draft the email for you, so all you have to do is approve it.
For a deal stuck on a recurring objection: Oracle identifies objection patterns in your conversations and suggests counter-arguments that have worked in similar situations.
For a deal where the main contact has changed: Oracle suggests an approach to rebuild the relationship with the new contact, starting from the information the previous contact gave you.
The impact on your conversion rate
Entrepreneurs who actively use Oracle's pipeline analysis see their conversion rate rise by 18% on average after three months. It's not because Oracle works magic — it's because it lets you act on at-risk deals at the right moment, instead of realizing it too late.
Maxime, a mortgage broker in Quebec City, had a conversion rate of 28% before Oracle. After six months, he's at 41%. 'I knew I had deals slipping through my fingers, but I didn't know which ones or when to act. Oracle gave me the visibility to intercept the right deals at the right time.'
Weekly pipeline health reports
Every Monday morning, Oracle generates a health report for your pipeline: total value, number of deals per stage, high-risk deals this week, and a revenue forecast for the next 30 days. That report takes you 5 minutes to read and gives you a clearer picture than hours of manual review.
The revenue forecast is especially useful for planning: if your pipeline predicts $45,000 in revenue for the coming month, you can plan your resources accordingly. If the forecast suddenly drops to $28,000, you know you need to act on prospecting now, not in three weeks.
Working pipeline analysis into your routine
Our recommendation: set aside 15 minutes each morning for a pipeline review with Oracle. Look at the day's alerts. Approve the recommended actions. That's it. The rest happens automatically.
15 minutes a day to keep a finger on the pulse of your sales. That's infinitely less than what most entrepreneurs spend in unproductive pipeline meetings.
